The worst thing about the 2014 AMA Superbike schedule, which I wrote about last week, is obvious: five race weekends are not enough exposure (especially without television coverage) to bring sponsors on board to support the teams. But the second worst thing is not new. The gap between Daytona in March and the next race at Road America in late May/early June, is too long and nobody likes it. In the unlikely event the increasingly irrelevant Daytona show does build any momentum, it’s long forgotten by June.
Roadracing World magazine publisher and team owner John Ulrich is trying to do something to address both problems. Say what you want about Ulrich. I have. He can be a polarizing figure, inspiring both admiration and ire, sometimes both within minutes.
But you can’t deny he’s at least trying to do something. Read his idea here and consider just how bad the DMG folks are going to look if he can put together half as many races in a month as they have in a year. I hope he succeeds.
